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Vay Tiá»n TráșŁ GĂłp Theo ThĂĄng Chá» Cáș§n Cmnd. ï»żChange is in the air for Spring â19. Contemporary menâs trade show Liberty Fairs and streetwear show Agenda have announced their next big move. Both trade shows will be relocating to downtown Las Vegas in February 2019. The move, said Liberty Fairs Co-Founder Sharifa Murdock, is due to the change in UBM Fashionâs show dates for Project and the MAGIC Marketplace. âWeâre moving downtown, which weâre super excited about,â said Murdock, who explained that space wasnât available for both Agenda and Liberty to be held at the Sands Expo during the new February 5 to 7 dates. âI think itâs going to bring a little new blood to the industry⊠I think people are wanting something new,â she said. Downtown Las Vegas, which is adjacent to the up-and-coming Arts District, seems to be an ideal location for the shows. Liberty and Agenda will maintain their focus of presenting high quality brands and established curated areas with the added flexibility to create new activations and events in the new location. Agenda will also add a new menâs and womenâs footwear area to the show floor. âMore and more footwear brands are asking for a more intimate exhibit space, with footwear, apparel and accessory brands all displayed together under the same roof for the convenience of buyers,â said Tony Shellman, Agenda Vegas Event Director. Agenda August 2018 While many are excited about the move, it also leads to questions of convenience and time spent traveling to and from the shows during the already hectic three-day Las Vegas show schedule. Tommy Fazio, Fashion Director for UBM Fashion Group, hopes the move will be convenient for attendees.âI hope that they find a location thatâs accessible to the retailer,â said Fazio. âUnifying the industry is also unifying us as show leaders and making it easier for retailers to get around,â he explained noting that there is a lot to see in Vegas including approximately 700 brands at Mandalay Bay alone. âConvenience is what itâs about,â said Fazio, who said he is open to help facilitate transportation to and from the shows. Liberty and Agenda organizers say they are planning to have a complimentary Express Car Service from the Mandalay Bay and Las Vegas Convention Centers. Gallery Impressions and denim looks spotted at Liberty Fairs Las Vegas Open gallery â During the shows held August 13 to 15, change was already evident at the Modern Assembly shows. Capsule, which was recently purchased by Liberty Fairs, was noticeably missing from the Vegas landscape. According to Murdock, Capsuleâs menâs section was rolled into the Liberty show floor. Many brands including Naked and Famous came on board as well as Capsuleâs Above Tree Line ATL outdoor section. âIt sits well with what we already have, so we just integrated it all together,â explained Murdock. She also noted that the show wants to get more deep into womenswear, and Capsule will now be a womenâs show. It will sit next to the companyâs Cabana show in New York in September and will be incorporated into the July edition of Cabana held during Miami Swim Week. Highlights at Liberty included the Pillars Lounge, which this season celebrated art and collaborations featuring brands such as Toms, Fred Perry, Kahala, Artistix and more. Denim was featured heavily at the show including the Custom Indigo Lounge entrance supplied by Calik Denim and a denim customization station sponsored by Jack & Jones, who is bringing its collection stateside. Slate Denim, Neuw Denim and Atelier + Repair were new to the show this season. In addition, Liberty featured high end designers including Roberto Cavalli and Karl Lagerfeld Paris, who showed for the first time. Gallery Highlights and news seen at Project & The Tents Open gallery â Murdock said denim will be strong for Spring and she foresees men getting more dressed up. âEveryone was in the athleisure clothes before, but I think that people are getting over that,â she said. âI see men wearing more color and getting more dressed up. We were in a space where everyone was in sweat pants and T-shirts, but I feel like guys are wanting to get dressed again.â Trend report These were the strongest trends at the Las Vegas shows Read more â Still, there was plenty of athletic wear, track suits and jogger-inspired shorts and crop pants on the trade show floor. Americana was featured heavily as were camo prints, outerwear and surf-inspired looks. Agenda was busy and there were many established brands at the show including Fila, Champion and Starter. Cool young brands also found a platform there such as Learn to Forget and Out of Bounds by Sha Fik, who were in the Enclave installation area. Agenda organizers said the streetwear market is maintaining yet continues to evolve. There were lots of 80s inspired graphic prints, bold colors, color blocking and plenty of ripped and shredded denim.
If youâre in Vegas this week you may have already heard the news. On Monday night, Liberty Fairs and Agenda officially announced it will be moving to a fresh new home located in the center of downtown Las Vegas for the next show in February 2019, marking their exit from their long-time home at Sands Convention Center. The trade show organizers said that the new home and format will allow for more freedom, creativity, and stand-out programming in a way that is not possible in the traditional convention center format. While the exact venue hasnât been announced just yet, Liberty and Agenda are already working on new deals with downtown hotels if attendees choose to stay closer to the venue. If youâd prefer to stay on the strip, Liberty and Agenda will be providing a shuttle service from the Mandalay Convention Center and possibly at other hotels on the strip for any buyers needing a ride to the show. âWhen Project announced that they were switching their Vegas dates next season to be earlier in February, it really pushed us to find new space,â Sharifa Murdock, co-founder of Liberty told MR. âThe Sands could not accommodate both Liberty and Agenda for the new dates that Project was moving to and we didnât want to create an inconvenience for the buyers by remaining later in February. We Liberty wanted to remain co-located with Agenda, so this was the best solution for us.â âWeâve got to work together, not against each other,â added Murdock. âWe need to show more comradery and make these trade shows fun again. Our main goal is to collaborate with other shows to help our retailers and brands have the best experience they could have. You know, Iâve been in this industry for over 15 years and I remember it being fun, the industry as a whole has sort of lost that spark. You can still do business and market your brand, but we can still have a good time doing it.â And just FYI the new Vegas dates, while arenât 100 percent final, are slated for February 5 through February 7, 2019.
BRANDTOGETHERAUGUST 4 â AUGUST 5, 2021 NEW VENUE CALIFORNIA MARKET CENTER We are proud to announce our very first show in Los Angeles, joining forces with LA Men's Market to create a new experience the ultimate West Coast menswear destination. Register Now WANT TO EXHIBIT? Liberty Fairs is an invite-only show, but we accept brand and designer submissions to exhibit. If you're interested in being a part of this upcoming show, we welcome you to apply. We will get back to you if we determine you are a good fit. Get In Touch
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